L'Oreal ParisExcellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 1

I think people confuse grey hair with white hair. I’ve always had a white hair birthmark at the front of my hairline. As I age, it’s grown back in a v. But I also have regular greys. White hard is stiffer, thicker and laughs at your light blonde dye. My natural color is med brown. Pics show roots and white regrowth, a mix of cool and neutral blondes, 3rd is all 8.5I’ve made alllllll the blonde mistakes and this is what works for me. I use 3 blonde dyes. This (8.5) for roots, I use 7A for just that white patch, and sometimes I’ll throw a cool brown in under layers. Ive also used this all over but I still need a level 2 darker to match that white patch.I’ve been platinum, red, gold brown, purple and all the colors. That’s why I love this color. I can let that white patch grow out a few months and it just blends in as highlights (8.5 or 9A), which you can’t do with natural or golden blondes. It’s also light enough for my moments of needing some pink hair. This color handles lifting medium to darker salt and pepper natural hair color with 0 brass!! And it’s so much easier on hair than high lift or bleach.I’ve been bleaching(with an expensive well known name) for a year and my hair is just dry and flat. I’m going back down to natural blonde and I’d only use this product Unfortunately, if you bleach above 10, be prepared to dye down with a darker and redder color than you want or it’ll always look flat. Put the red back in, then gradually as it fades, step up blonde lightness

Easy to apply and great results!I’ve received so many compliments.I went to get my hair trimmed the day after I colored my hair and the stylist that also does coloring said I did a excellent job and she couldn’t find any gray ( which I had a lot of).My hair is soft and has a beautiful shine, it looks so healthy now.I highly recommend this product, I know I’ll continue using it.

Stop and review 1 star reviews. This product is absolutely horrible. This product did absolutely nothing to cover my grays or lighten my hair color. Now I’ll have to wait weeks to expose my hair to more chemicals. Extremely disappointed and will never purchase again. There should be something that holds fake claims accountable. I give it a zero but the stars don’t allow that.

I loved the color, it's easy to use, no drip. I like that it comes with shampoo so you don't feel like your hair is still dirty. One big problem is if you have weakness in your hands due to age, arthritis or disability squeezing the color creme into the developer is very difficult. I worked for 10 minutes and was able to get about half of it in and finally gave up and just used what I had. You may need help. Other than that it was great.

I love L'oreal! I have used it for years and the color has always been consistent. I mix the light auburn and medium auburn as I love the between color on my hair. I always have compliments! I won't use any other color!

I have been using this product for more than a year for every other month. I get compliments on my hair color and it doesn't damage my hair too much. It does an okay job on covering the gray hair. The color lasts for about 1.5~2 months.

This is my go-to hair color and love Loreal. Color lasts me for almost two months and always looks good.

This dye matched my hair PERFECTLY. I had bleached 2 sections of my hair, and it turned out horrible, and all the brown shades ive see have a reddish tinge which I didn’t want. I found this dye, tried it, and it matches my hair color perfectly and my hair feels healthy! Also having curly hair, I was a bit cautious because curly hair can get damaged very easily, but that was not the case here. I 100% recommend!! Down below is a before and after.