L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 1

I think people confuse grey hair with white hair. I’ve always had a white hair birthmark at the front of my hairline. As I age, it’s grown back in a v. But I also have regular greys. White hard is stiffer, thicker and laughs at your light blonde dye. My natural color is med brown. Pics show roots and white regrowth, a mix of cool and neutral blondes, 3rd is all 8.5I’ve made alllllll the blonde mistakes and this is what works for me. I use 3 blonde dyes. This (8.5) for roots, I use 7A for just that white patch, and sometimes I’ll throw a cool brown in under layers. Ive also used this all over but I still need a level 2 darker to match that white patch.I’ve been platinum, red, gold brown, purple and all the colors. That’s why I love this color. I can let that white patch grow out a few months and it just blends in as highlights (8.5 or 9A), which you can’t do with natural or golden blondes. It’s also light enough for my moments of needing some pink hair. This color handles lifting medium to darker salt and pepper natural hair color with 0 brass!! And it’s so much easier on hair than high lift or bleach.I’ve been bleaching(with an expensive well known name) for a year and my hair is just dry and flat. I’m going back down to natural blonde and I’d only use this product Unfortunately, if you bleach above 10, be prepared to dye down with a darker and redder color than you want or it’ll always look flat. Put the red back in, then gradually as it fades, step up blonde lightness

Easy to apply and great results!I’ve received so many compliments.I went to get my hair trimmed the day after I colored my hair and the stylist that also does coloring said I did a excellent job and she couldn’t find any gray ( which I had a lot of).My hair is soft and has a beautiful shine, it looks so healthy now.I highly recommend this product, I know I’ll continue using it.

I've been using this stuff for years. It's the only color that works, because of the ash. I've used other brands but always come back to this one. 5 stars. Kind of have to with a subscription.

Covers my gray very well. I do wish it gave off more shine, but I don’t think you can get as much shine when you have a lot of Gray to cover. My hair has stayed healthy. I used to go to the salon but it has become so expensive. I should have started doing it myself years ago. Now, I’m saving money and time. It’s easy.

Stop and review 1 star reviews. This product is absolutely horrible. This product did absolutely nothing to cover my grays or lighten my hair color. Now I’ll have to wait weeks to expose my hair to more chemicals. Extremely disappointed and will never purchase again. There should be something that holds fake claims accountable. I give it a zero but the stars don’t allow that.

Loved how the color turned out, rich, natural, and no brassiness. Super easy to use, covered my gray hair really well, and the color lasts!

I love the easy use of this hair color product. It is not messy when I color my hair I give it a 10 out of 10.

I love L'oreal! I have used it for years and the color has always been consistent. I mix the light auburn and medium auburn as I love the between color on my hair. I always have compliments! I won't use any other color!