Wella ProfessionalsColor Fresh Mask, Temporary Colour Refresh Treatment, Semi-Permanent Hair Dye, Hair Gloss Treatment for Brown Hair

My recent experience with the Wella Color Charm in Chocolate has left me genuinely impressed with its ability to deliver a luscious and lasting hair color.The application process was a breeze, and the creamy consistency of the color formula allowed for smooth and even distribution. The chocolate hue turned out beautifully rich and deep, providing a stunning result that was true to the shade depicted on the packaging.One notable advantage is the conditioning effect of the Wella Color Charm. Not only did it impart a gorgeous color, but it also left my hair feeling exceptionally soft, nourished, and manageable. The formula seems to strike a perfect balance between vibrant color and hair health.The longevity of the color is commendable, maintaining its vibrancy well after the initial application. This makes it an ideal choice for those looking for a semi-permanent color option that stands the test of time.The only thing is that sometimes it leaves residue on my towels after several washes but it doesn’t stain.Wella's reputation for quality hair products is certainly reflected in this Color Charm line. If you're seeking a delightful chocolate shade that not only looks fantastic but also cares for your hair, Wella Color Charm in Chocolate is a deliciously vibrant choice. Highly recommended for those in pursuit of both style and hair care in one.

I bought it because I am a year into growing out my hennaed hair so I can dye it something else, and I had an important event to go to where I simply could not look ancient! I did not know how a semipermanent dye would behave on my hennaed growout and I did not want to risk a botched job, so I opted for this mask. It’s so nice!!! The scent is good, and the mask evened out the tone of my hair and blended the grays so they looked like highlights. It’s an awesome product that gave me confidence at this awkward stage of my henna growout and saved me from feeling self-conscious at an important event where looking put together really mattered. It washes out fairly quickly but that’s completely okay with me as I was not after anything lasting. It was a real life saver in my specific situation though!

It's not very difficult to use but it made a huge mess in the bathroom. I had to deep clean the whole shower after washing it as it stained badly the shower cabin and the tiles. The photo with my hair upside-down is straight after I used it and I dried my hair. It made my coarse frizzy wavy hair very soft and it dyed it beautifully, even my grey roots (lighter and more reddish colour that the lenghts but still good enough). It bleeds every time I wash my hair since then. It stained my pillow. The other photo with the lighter colour is 2 weeks after the first use, I wash my hair every 3 to 4 days. It faded but still looks good enough so I don't need to dye my hair with my usual permanent hair dye. I am not sure if I would buy it again because * it stains a lot (almost like henna), *one bottle is barely enough for my long up to shoulder blades hair, *the price is high, I bought it discounted and still expensive as one bottle is for 1 use only for my lenght.

Perfect for a colour top up! Easy to use and smells greatLeft a gorgeous colour and shineDidn’t quite colour all greys but much better than I had thought

I bought this to hide my grey hair coming through.I've been using it every few weeks, for the past few months. It's easy to use, doesn't stain my bathroom (as much as permanent) and it smells nice.Although it does cover my grey hairs, it doesn't last long and washes out within a few washes, much quicker than the blue (I have mostly brown hair with blue underneath). I still use the product but may search for longer lasting temporary hair dye.This product is a nice conditioner and less damaging to my scalp, hair, bathroom and doesn't require the faf of mixing etc that permanent hair dye requires.

Moisturising and also good colour - definitely wear gloves! Colour lasts a good couple washes too and wears off naturally

Wanted some interest on my dark brown hair, bit of 3D colour instead of plain brown. This chocolate colour is beautiful! Not overly orange which often happens just a lovely dark chocolate which seems to add a few low lights into my hair. I left it on for about 15 minutes as an experiment. It’s left my hair glowing soft and shiny and I have quite frizzy dry hair. Go buy it and don’t be afraid of it being over the top, it just adds interest and another layer of colour.

DO NOT BUY. Worst hair product I’ve ever used. Bought to try see what I’d look like without blonde bits in my hair , ending up just turning my hair orange. I’ve washed and scrubbed my hair so many times and it won’t budge